THE METHOD
The Friction Line™
Discover the 3 signs that turn AI into a true performance lever for your company.
THE OBSERVATION
You no longer know who to believe.
Every week, a new tool. Every day, a more ambitious promise than the last. And just as many experts telling you you're behind.
Media announce a revolution. Vendors announce a miracle solution. Your peers announce they've already integrated everything. And no one tells you clearly what AI can do for your business — and especially what it cannot.
The result: you oscillate between two equally costly postures.
Le bricolage
The tinkering
You test ChatGPT here, a no-code tool there. You abandon, you start over with the next one. Your team does the same, each in their corner. Time passes, productivity stagnates, and no one really knows what works.
L'usine à gaz
The over-engineering
You launch a big AI project. You invest in oversized solutions. You mobilize teams for months. The project never ships or ships too late. The original promise has diluted in complexity.
Between the two, there's a precise zone. That's what we call the Friction Line™.
THE CONCEPT
The line between AI that saves time and AI that wastes it.
On the left, tinkering: AI is underused, badly integrated, scattered. It distracts more than it serves. Productivity loss.
On the right, over-engineering: AI is over-invested, over-architected, over-promised. It absorbs more than it produces. Productivity loss.
At the center, your Friction Line™: the right balance, specific to your company, your industry, your team. The point where every AI investment produces a measurable return. The point where you stop suffering AI and start using it.
THE DIAGNOSTIC
How we find your Friction Line™.
- 01
You take the online diagnostic
15 minutes, self-serve. A calibrated questionnaire to map your current situation: AI maturity, tools in place, team, goals, constraints. No jargon, no trick questions.
- 02
We analyze your signals
From your answers, we identify the 3 signs that reveal where you stand on the Friction Line™. These signs are specific to your industry, size, and maturity level.
- 03
We deliver your map
A personalized document positioning your company on the Friction Line™. Clearly stating the tinkering zones to abandon and the over-engineering zones to avoid.
- 04
Together, we define your plan
A call to turn the diagnostic into a concrete action plan. The 3 next decisions to make. No more, no less.
THE DELIVERABLES
What you take with you.
Your personalized map
A synthesis document positioning your company on the Friction Line™, with strengths and blind spots identified.
The 3 priority decisions
Concrete, dated, measurable. What you launch next week, what you stop immediately.
The pitfalls to avoid in your industry
The solutions everyone will pitch you that don't work for you. We name them. We argue.
A 6-month direction
A clear trajectory, step by step, so that AI stops being a distraction and becomes a measurable lever.
TAKE ACTION
Discover your Friction Line™.
15 minutes. A personalized diagnostic. Three clear decisions.
Start my diagnostic